Lallemand Animal Nutrition has launched MAGNIVA Platinum for Canadian dairy and beef producers, positioning the product as its most advanced forage inoculant technology and drawing attention to a familiar pressure on farms: getting more value from every tonne of silage.

According to the company, the product is designed to help improve dry matter recovery, nutrient retention, aerobic stability and feedout flexibility. That matters in a market where forage quality is closely tied to feed costs, ration consistency and overall farm performance.

Rather than being just another product launch, the announcement speaks to a wider issue across ruminant production. When silage losses increase or stability falls at feedout, the impact can quickly move beyond the bunker. Producers may face more spoilage, less predictable rations and greater reliance on purchased feed, all of which can weigh on margins. Lallemand framed the launch around that same challenge, saying producers are looking for ways to maximize efficiency and protect the value of their forages.

The company said MAGNIVA Platinum combines three strains of lactic acid bacteria with a high-activity enzyme package to support fast, controlled fermentation and long-term silage stability. It highlighted the inclusion of patented Lentilactobacillus hilgardii CNCM I-4785, used alongside L. buchneri NCIMB 40788 and Pediococcus pentosaceus NCIMB 12455. Lallemand also said the technology was developed through more than 10 years of research.

In Lallemand’s telling, the value lies in helping producers preserve forage quality under both routine and challenging conditions, while giving them more confidence and flexibility in feeding programs. The company added that the research behind the product includes work across North America, including studies at the Lallemand Animal Nutrition Forage Center of Excellence and the Lethbridge Research and Development Centre. It said results showed improvements in fermentation quality, hygiene characteristics, aerobic stability and feed efficiency when silage is treated with the relevant strain combination.

Seen in that light, MAGNIVA Platinum is being presented not only as a technical tool, but as a way to protect feed value in a tighter operating environment. Better preservation can mean less waste, more stable animal performance and fewer costly adjustments later in the ration.