MISTAV: Pioneering Veterinary Health with Purpose, Innovation, and Global Vision

14/05/2025

Since its founding in 1992 by two veterinarians in Ankara, MISTAV has established itself as one of Turkiye’s most trusted and dynamic names in the veterinary health sector. With a GMP (Good Manufacturing Practice) certification and a commitment to meeting international standards, MISTAV plays a leading role in poultry health and exports to over 20 countries worldwide. The company’s global momentum continues to grow, driven by a vision that prioritizes animal welfare, innovation, and sustainability.

Back to Basics: Healthy Animals, Healthy Future

At the core of MISTAV’s philosophy is a simple yet powerful belief: healthy animals make our lives better. This principle has shaped the company’s mission since its inception. MISTAV supports everyone in the animal health chain—from veterinarians and farmers to researchers and food producers—by helping them navigate global challenges through a guiding vision of “healthy animal, healthy future.”

Understanding the growing pressures of a rapidly expanding world population—projected to require 70% more food by 2050—MISTAV recognizes the urgent need for sustainable, efficient solutions in animal health. As land and resources remain finite, the company is dedicated to developing health solutions that increase productivity and food security without compromising animal welfare or environmental safety.

Business Strategy Rooted in Responsiveness and Value

MISTAV’s business strategy revolves around three pillars: quality, efficiency, and cost-responsiveness. This approach allows the company to deliver effective and economically viable solutions tailored to the evolving needs of global markets. It’s not just about creating products—MISTAV seeks to offer comprehensive answers to the complex challenges facing the veterinary and agricultural sectors.

“We strive every day to better understand the real-world challenges faced by those who care for animals,” says the company. “Our R&D efforts, supported by high-tech analytical tools, help us enhance our manufacturing processes and refine our product offerings in harmony with global standards.”

This forward-thinking model drives MISTAV’s dual commitment: to meet today’s demands while preparing for tomorrow’s realities.

Global Ambitions at VIV Asia 2025

MISTAV’s participation in VIV Asia 2025 underscores its strategic focus on Asia’s growing veterinary and poultry sectors. With high population density and increasing protein demand, Asia represents both a key market and a barometer for future industry trends.

Having participated in the last three VIV Asia exhibitions—including before the COVID-19 pandemic—MISTAV continues to value these events as platforms for strengthening existing relationships and identifying new opportunities.

“We attend VIV Asia to not only meet with our current partners but also to gain firsthand insight into the demands of the Asian market,” the company explains. “This helps us adapt our products and strategies to meet regional expectations more precisely.”

Innovation, Integrity, and Entrepreneurial Spirit

MISTAV’s long-term success is anchored in its core values of trust, transparency, and innovation. As the second generation of leadership steps forward, the company remains focused on building a culture of adaptability, collaboration, and entrepreneurial growth.

One of the distinguishing aspects of MISTAV’s corporate identity is its holistic approach to development—spanning from its product lines to its internal business practices. With an agile and motivated team, the company is well-equipped to navigate disruption and chart a clear course in an ever-evolving industry.

“Our team’s ability to pivot in the face of challenges, to rethink our strategy when necessary, is part of what keeps us ahead,” the company notes. “We are more than a company—we are a family united by a shared mission.”

Sustainability at the Forefront

More than just a product manufacturer, MISTAV is a partner in sustainable progress. The company actively works to ensure that its solutions are not only effective for animals but also safe for consumers and environmentally responsible. By embedding sustainability into every layer of its operations, MISTAV is helping shape a future where innovation and responsibility go hand in hand.

With over 30 years of experience and a bold vision for the future, MISTAV continues to grow and evolve in step with the needs of the veterinary world. Through global outreach, cutting-edge R&D, and a values-driven approach, the company remains committed to supporting healthier animals, more resilient food systems, and a better tomorrow for all.