Mustafa Seckin Sandikli has taken on the role of Asia Pacific & China Business Director at Ceva Sante Animale, expanding his remit from global poultry marketing into a regional business leadership position. The change is strategically relevant because the region brings together large and diverse poultry production systems, where disease control, efficient production and market access can rapidly influence the economics of the food chain.

The appointment was announced publicly as a new regional business mandate. The announcement identifies sustainable animal health, efficient production, innovative solutions and food security as central to the region's importance, and says the role will focus on linking global, regional, country and local organisations with customers, partners and teams.

Sandikli brings a global poultry-marketing background to a mandate that requires a practical link between strategy and local execution. Across a diverse regional portfolio, commercial outcomes depend on making preventive-health priorities workable for local production realities and customer needs.

Regional leadership in this context is not simply a matter of market visibility. It requires translating preventive-health priorities into workable commercial programmes across customers, production systems and national markets. The role's stated emphasis on connecting global, regional, country and local teams places that coordination at the centre of the mandate.

Asia Pacific and China are not one uniform poultry market. They combine integrated producers, independent farms, hatchery networks, different disease pressures and varying regulatory environments. In that setting, the value of regional leadership is in deciding where global science, vaccines, monitoring, technical support and customer partnerships can be adapted without losing the discipline needed for reliable disease control and production planning.

For Ceva, the appointment connects global poultry expertise with regional execution. Its stated focus on growth and One Health provides the strategic context for linking customers, partners and teams across varied local production environments.