He underlined that Phibro operates in 95 countries, produces 70% of its products in its own facilities with 2,300 employees, and has a 2025 global target of USD 1.5 billion. Diker also noted that Phibro Turkiye is celebrating its 14th year, positioning the company as a strong partner for the growing poultry and cattle sectors through a broad portfolio and a reinforced technical field team. His core point: value comes from correct program design, correct timing, and continuous monitoring—not from product choice alone.

Coccidiosis: strategy beats “one-product thinking”

The seminar’s first technical speaker, Dr Vasil Stanev, delivered one of the clearest warnings of the event: using the same product repeatedly is an invitation to resistance. Stanev emphasized that coccidiosis control must be managed through an integrated strategy combining vaccination, anticoccidials, management practices, and nutrition. He highlighted the importance of rotation and shuttle programs to preserve efficacy and reduce resistance risk, and reminded the audience that environmental factors must shape decisions—citing that some actives, such as nicarbazin, may increase sensitivity to heat stress.

In a post-seminar conversation, Stanev added a long-term view: coccidiosis is highly resilient and cannot realistically be eliminated under modern high-density production. The realistic goal is disciplined control—built on knowledge, consistency, and continuous analysis. He also agreed with the view expressed during the event that new anticoccidial molecules are unlikely to arrive soon, making the strategic use of existing tools even more critical.

Gut health is the “control center” of performance

One of the seminar’s standout scientific sessions came from internationally known scientist Dr Gonzalo Mateos, who framed the digestive system as a core driver of health, welfare, and productivity—not only nutrient absorption. Mateos highlighted how sensitive the gut is to feed form, particle size, fiber structure, water–mineral balance, and management conditions. Small mistakes, he warned, can produce major performance losses.

He stressed that insoluble fiber can support gizzard development and gut function, while excessive protein can increase fermentation pressure and contribute to issues such as wet litter and dysbiosis. Mateos also pointed to “subclinical stressors” like heat, humidity, poor litter quality, and imbalanced feeding as silent drivers of chronic inflammation that gradually erodes feed efficiency and carcass quality.

“Where are the losses?” Making invisible costs visible

With a direct economics lens, Prof Dr Mehmet Akan asked the audience to focus on what often goes unnoticed. In Turkiye, he noted, around 1.5 billion chickens are processed annually—meaning even small losses per bird can translate into large financial outcomes at national scale. Akan emphasized that gut inflammation in young birds and subclinical coccidiosis can reduce feed intake and weaken performance without clear clinical signs. His key warning: anticoccidial programs must not be random; they must be designed based on farm conditions and production goals, supported by consistent observation and analysis.

Portfolio value depends on program discipline

During Phibro’s anticoccidial launch content, Dr Serdar Ertas reinforced that coccidiosis remains one of the leading causes of performance loss, particularly through its subclinical impact. He emphasized that success requires the right product, right time, and right program, backed by monitoring and rotation. Ertas referenced Phibro’s anticoccidial options—lasalocid, semduramicin, robenidine, and decoquinate—as tools that fit different production conditions when used strategically. His bottom line: coccidiosis control is not “a product decision,” it is strategy management.

Digitalization: reading the future through data

Shifting the discussion beyond products, Ahmet Hokelekli focused on the role of digital decision-making and introduced the Integritas App approach. He described it as a tool designed to support integrity and consistency in field data, helping producers interpret the past, diagnose the present, and anticipate risks—functioning as an early-warning mindset for performance loss, gut health challenges, and coccidiosis management.

Field feedback: learning that leads to action

The event also included strong feedback from sector professionals. Onar Koyuncu highlighted the value of revisiting anticoccidial approaches and updating existing knowledge. Zeki Celik (Erpilic) described the gut health content as highly instructive and emphasized that clear, field-oriented answers will lead to changes in farm practice. Mahmut Ersinadim called the meeting “full and extremely useful,” noting that science moves fast and knowledge must be refreshed continuously. Murat Pat underlined the importance of transferring scientific work to the field accurately and on time, adding that he was satisfied with the seminar content.

Phibro’s seminar delivered a practical conclusion for poultry decision-makers in Turkiye: the future of sustainable production will be shaped by prevention, measurement, and discipline. Gut health and coccidiosis management sit at the center of that shift—and the producers who plan proactively will be the ones best positioned for what comes next.