The session will be moderated by Mauricio Sanabria, sales and technical manager, Latin America and Canada, Hy-Line International. The discussion will explore the trends, challenges and opportunities currently shaping the egg industry, with a focus on how companies position themselves for the next phase of growth.

Technology, AI and data-driven decisions

Digital transformation will be another focal point of the program.

Dr. Servio Palacios, professor, computer scientist and leader of Zamorano/Mayan Mind, will address how artificial intelligence and smart technologies are reshaping poultry production systems.

He will be followed by Dr. David Vargas, quality assurance and food safety data analytics manager at Wayne-Sanderson Farms, who will explain how data-driven tools can turn raw information into strategic business decisions.

Together, these sessions connect emerging technologies with day-to-day management and long-term planning in poultry businesses.

Afternoon track: health, risk and housing environment

The afternoon will move into technical and practical issues that directly affect performance, animal health and product safety. Scheduled sessions include:

• Mycotoxins Panorama in Latin America – Felipe Fagundes, poultry manager, Latin America, Alltech
• Intestinal Integrity and Productivity – Carlos Martinez, global nutrition leader, DCL Nutrition
• Stopping Salmonella at the Source – Jose Ramirez, technical director, North and Latin America, Anitox
• Lighting as a Critical Factor in Poultry Environments – Cristabel Huerta, livestock lighting consultant, Hato Lighting

These talks target persistent field challenges, from feed and gut health to pathogen control and environmental management inside poultry houses.

From farm to consumer: marketing and perception

To close the technical program, Mauricio Simental, head of marketing digital, digital and e-commerce at Bachoco, will deliver a session titled “From the Farm to the Consumer.” He will explore how new communication strategies are reshaping consumer engagement with poultry products and how the industry can better connect production practices with consumer expectations.

Reception, registration and show context

The summit will wrap up with a Latin reception, hosted by the united poultry industry and featuring a DJ playing Latin music, sponsored by Wayne-Sanderson Farms.

Registration for IPPE and the Latin American Poultry Summit opened on Oct. 6. The registration rate for the Summit is $300 through Jan. 9, 2026, increasing to $435 starting Jan. 10.

The 2026 IPPE will run from Jan. 27–29 at the Georgia World Congress Center in Atlanta, Ga. More information on IPPE is available at ippexpo.org, and details about LAPS can be found at lacumbreavicolalatinoamericana.org.

According to the official announcement, WATT PoultryUSA is a supporting media partner of the Latin American Poultry Summit, with Engormix and MAP Global media serving as digital media partners.