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One of the most thought-provoking speakers at KLIVET Spring Congress 2025 in Istanbul was Dr. Goran Cvetkovic, who addressed a topic that’s gaining urgent relevance across the veterinary world: the business side of clinical practice. As economic conditions continue to challenge veterinary professionals globally, Dr. Cvetkovic offered key insights into maintaining clinic profitability and avoiding common financial and managerial pitfalls.
In his session, Dr. Cvetkovic emphasized that strong clinical skills alone are no longer enough to ensure the long-term success of a veterinary practice. Many clinics, he noted, face a decline in profitability as they grow — not due to lack of demand, but because of inefficient management structures, weak financial planning, and limited business training among practitioners.
He shared strategies for sustaining profitability during periods of economic pressure, including the importance of cost control, service optimization, and clear leadership. He also challenged conventional definitions of success, encouraging clinic owners to consider what real profitability looks like — not just in financial terms, but in relation to team satisfaction, client trust, and sustainable growth.
In a special interview with The Animal Economics, Dr. Cvetkovic discussed whether veterinarians today are adequately trained to run clinics as businesses, and how practices can evolve their models to remain both resilient and rewarding in a changing marketplace.
👉 You can watch the full interview with Dr. Goran Cvetkovic on our YouTube channel.
At a time when veterinary clinics across the globe are navigating inflation, labor challenges, and rising client expectations, Dr. Cvetkovic’s message at KLIVET 2025 was clear: clinical excellence must be matched with sound business acumen.
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