Royal Canin has announced the appointment of Asli Celikkol as General Manager for the Eurasia region, marking a new chapter of strategic regional leadership for the Mars Petcare company. The move follows her successful term as Country Manager for Royal Canin Turkiye, where she led a period of strong growth and organizational transformation.

During her more than five years in the Turkiye role, Celikkol guided the company through a major structural realignment, uniting sales, marketing, and operations teams under one coherent strategy. This integration helped strengthen Royal Canin’s market presence while enhancing agility in responding to the fast-changing pet care landscape. She also played a pivotal role in nurturing internal talent, enabling several Turkish professionals to move into global and regional leadership roles within the Mars and Royal Canin network.

Celikkol brings nearly 25 years of experience across diverse sectors. Before joining Mars Inc. in 2014, she worked with Henkel Turkiye, Vestel, and Aviva, where she gained solid experience in multi-channel sales, customer development, and strategic leadership. Within Mars and Royal Canin, she held several leadership positions focused on customer excellence and modern trade management, contributing significantly to the company’s strong reputation in Turkiye and beyond.

In her new role, Celikkol will oversee Royal Canin’s operations across the wider Eurasia region, aiming to strengthen partnerships with veterinary professionals, breeders, and distributors. Her appointment reflects Royal Canin’s ongoing investment in leadership diversity and its commitment to expanding the company’s reach in high-potential markets, where pet ownership and demand for tailored nutrition solutions are rapidly rising.

Founded in 1968 by French veterinarian Jean Cathary, Royal Canin continues to pioneer science-based nutrition for cats and dogs in more than 100 countries. With over 8,000 employees, the company works in close collaboration with veterinarians, breeders, and nutrition experts to advance animal health through precision nutrition and education.