Elanco’s global farm animal strategy is being shaped around three major priorities: productivity, sustainability and animal welfare. Speaking after Elanco’s intestinal integrity meeting in Istanbul, Elanco Global Farm Animal Strategy & Commercial Leadership Larbi Van Lier said the company’s approach is both species-focused and global.

Van Lier explained that Elanco works across multiple farm animal segments, including ruminants, poultry and swine. While dairy and beef cattle are central in some markets, poultry production plays a particularly strong role in countries such as Turkiye and Indonesia. China, meanwhile, remains a major swine market, while the United States and Australia stand out in ruminant production.

This regional diversity, he said, requires a flexible strategy. Elanco focuses on the most relevant species in each geography, but evaluates these markets through a global perspective.

For Van Lier, the common point across all regions is clear: healthy animals support better productivity, higher-quality protein and lower environmental impact. In this sense, sustainability is not separate from performance. It is directly connected to disease prevention, efficient production and animal welfare.

He also pointed to the growing global need for high-quality protein toward 2050. As population growth continues, the livestock sector will be expected to produce more food while using resources more efficiently. Van Lier said Elanco aims to be an active part of this transformation by supporting producers with science-based solutions.

Turkiye holds a strategic position in this outlook. Van Lier described the country as a fast-developing market with strong poultry production, growing protein consumption and significant export potential. He noted that Turkiye is not only serving its domestic market, but also has the capacity to supply surrounding regions.

Elanco’s long-standing partnerships with leading producers in Turkiye are also important, he said. In his view, the country’s production quality, openness to innovation and strong cooperation culture have made it an important market for Elanco.

Looking ahead, Van Lier said the future of animal agriculture should be built on accessible, sustainable and high-quality food. He also expressed hope for a world with fewer geopolitical tensions, where food systems can focus more strongly on long-term resilience.

From The Animal Economics perspective, Van Lier’s message reflects a key shift in animal health business strategy: companies are no longer only selling health products. They are positioning themselves as partners in productivity, sustainability and protein security.