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Turkiye is not just another growth market for Alltech. In the company’s own regional structure, it is positioned as a commercial center of gravity. Following Alltech’s “Merhaba 2026” meeting in Izmir (Jan 15-16), The Animal Economics interviews with Dr. Marc Larousse, Alltech Vice President for the Middle East and North Africa (MENA), focused on how the company views Turkiye’s role in sales, talent, and export-linked production.
“The strongest market in the region”
Larousse underlined that Turkiye has more than 25 years of shared history with Alltech, and explained how its organizational alignment evolved from Europe to a combined MENA structure in recent years. In the current integrated footprint (including Gulf countries, parts of North Africa such as Morocco, Turkiye and Turkic republics), he said Turkiye holds market leadership across the region.
He also offered a clear commercial indicator: by sales, Turkiye represents around one-third of the regional total, across a region spanning roughly 10-15 markets, and it is also described as having the largest team.
Species mix: aquaculture and pet as proof points
Larousse emphasized that the regional business is diversified by species, with Turkiye playing an outsized role:
From a global ranking perspective, Larousse said Turkiye sits among Alltech’s top 15 markets worldwide, which makes it a priority market for the company.
Export logic and operational investment signals
Beyond domestic scale, Larousse described Turkiye as an important manufacturing and export hub serving Europe, regional markets, and Turkic republics. He indicated that, starting in 2026, Alltech is evaluating Turkiye as one of its largest operational investment areas, adding that additional operational developments are expected in the coming months (without sharing details).
A two-year change plan for poultry
Larousse positioned poultry as a priority transformation area with a defined timeline. He said the new approach is not only product-led, but built on understanding sector problems across broilers and layers, and bringing solutions through Alltech’s global poultry network and external advisors. The change, he noted, is not expected in weeks or months, but over one to two years, with an ambition to show results by the end of 2028.
He also cited Gulf-market momentum as an example of what Alltech believes can be replicated: poultry business moving from near-zero several years ago to a meaningful share of sales, including strong growth in Saudi Arabia in 2025.
The core message: confidence in Turkiye’s talent and drive
Larousse repeatedly returned to “people” as the accelerator: he described Turkiye as having strong entrepreneurial energy and well-educated young talent in agriculture, and highlighted a renewed Turkish team and talent development as central to Alltech’s 2026 trajectory.
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